You can even validate your theories by bouncing them off

Can a canada goose outlet dead brand like Bajaj Chetak live again

canada goose outlet london uk Image: A still from canada goose clearance the film Raanjhanaa. canada goose outlet london uk

In a recent interview to canada goose coats Business Standard, Rajiv Bajaj, managing director of Bajaj Auto, said the company might re enter the scooter market and canada goose black friday sale if and when it does, the iconic Chetak might be revived.

canada goose outlet real While all that is in the realm of pure speculation, it is also true that at any point in time there are several firms engaged in some form of brand revival either bringing back canada goose clearance sale a brand given up canada goose factory sale for dead, for a more limited audience, or working to revive the fortune of a brand that has fallen to the bottom Canada Goose online shelf in a manner of speaking. canada goose outlet real

canada goose outlet orlando But can a dead brand live again?Reviving a brand cheap canada goose uk that expired more canada goose than a decade ago would entail purely working with memory, as opposed to, say, giving a not quite dead brand Canada Goose sale another shot at life for all it is worth, or playing directly to a hardcore but small group of loyalists. canada goose outlet orlando

canada goose clothing uk In the last decade or so, for example, American agri and food major Bunge couldn’t turn around Dalda, which it had acquired from canada goose coats on sale Hindustan Unilever (HUL) for less than Rs 100 crore. canada goose clothing uk

canada goose outlet store quebec Neither could Dabur Canada Goose Jackets prop up Binaca, or Hindustan Lever Hamam. canada goose outlet store quebec

canada goose vest outlet Let us not even talk about Gold Spot and Citra, which canada goose uk black friday Cola Cola bought from Ramesh Chauhan in 1994 along with Thums Up and Limca. canada goose vest outlet

canada goose outlet toronto address Image: Rahul Bajaj, Chairman, Bajaj Auto Photograph: Courtesy, WEF/Wikimedia Commons canada goose outlet toronto address

canada goose outlet in toronto Of course, the reasons for brand demise are different: Some new owners didn’t really care how the brand performed Canada Goose Parka in the market they were only too Canada Goose Coats On Sale happy to kill them buy canada goose jacket cheap to bolster the prospects of some other brands in their portfolio. canada goose outlet in toronto

canada goose stockists uk In other cases, the new owner read the market wrong or cheap Canada Goose simply failed to keep the momentum going. canada goose stockists uk

For some others, keeping a brand low profile was a business call.

canada goose uk So PepsiCo uses Uncle uk canada goose outlet Chipps in some markets to fight local brands. canada goose uk

Image: HUL had to tweak strategies to bring back dormant products into the market. Photograph: Reuters

canada goose outlet usa HUL has pressed Hamam into regional duty. What are the things brand owners need to keep in canadian goose jacket mind while bringing a dormant brand back into the market? canada goose outlet usa

canada goose outlet boston The fact is, it takes a lot of time and effort to build a brand from scratch; so if there buy canada goose jacket is a dormant brand with positive associations things that Chetak can bank on it is a good springboard to leap from. canada goose outlet boston

canada goose outlet in usa But is there demand in the market? canada goose store You have to study the market uk canada goose in depth to figure that out. canada goose outlet in usa

canada goose outlet los angeles Analyse the conditions that led to the brand’s decline, look for signs that may suggest there is life left, assess the viability of reviving the brand, and canada goose uk outlet weigh the various approaches that can be used to strengthen the brand and give it a second life. canada goose outlet los angeles

canada goose outlet shop In all this, social media can serve as a useful barometer. You can even validate your theories by bouncing them off social sites where your target audience might be active. canada goose outlet shop

While you are busy assessing the potential of your brand, don’t give short shrift to communication.

Image: Onida ran a very popluar campagin to boost sales in the past. Photograph: A grab from a television commercial

Did your brand have a famous ad campaign? A well recognised brand mnemonic perhaps, la Onida Devil?

canada goose outlet eu You might consider bringing it back to reconnect, but communicate it in a way that is relevant today. canada goose outlet eu

canada goose outlet store montreal PR and word Canada Goose Outlet of mouth could be less expensive ways to extract the most from a comeback story, but you also need to commit a certain level of marketing support. canada goose outlet store montreal

Make sure you focus on the «new» and don’t just dwell on the past.

canada goose outlet us Mind you, brand familiarity alone does not guarantee success. canada goose outlet us

canada goose outlet 2015 As Professor John F Sherry Jr puts it, the task isn’t as simple as foisting these brands on «softhearted, dewy eyed, nostalgia stricken consumers». canada goose outlet 2015

canada goose outlet woodbury As long as there is a market for it, you have to make sure how a given product can be changed to meet contemporary performance standards canada goose outlet woodbury.

Добавить комментарий