You can even validate your theories by bouncing them off




Can a canada goose outlet dead brand like Bajaj Chetak live again

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In a recent interview to canada goose coats Business Standard, Rajiv Bajaj, managing director of Bajaj Auto, said the company might re enter the scooter market and canada goose black friday sale if and when it does, the iconic Chetak might be revived.

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For some others, keeping a brand low profile was a business call.

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Image: HUL had to tweak strategies to bring back dormant products into the market. Photograph: Reuters

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canada goose outlet los angeles Analyse the conditions that led to the brand’s decline, look for signs that may suggest there is life left, assess the viability of reviving the brand, and canada goose uk outlet weigh the various approaches that can be used to strengthen the brand and give it a second life. canada goose outlet los angeles

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While you are busy assessing the potential of your brand, don’t give short shrift to communication.

Image: Onida ran a very popluar campagin to boost sales in the past. Photograph: A grab from a television commercial

Did your brand have a famous ad campaign? A well recognised brand mnemonic perhaps, la Onida Devil?

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Make sure you focus on the «new» and don’t just dwell on the past.

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